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Boosting Online Visibility for Ciao The Label: Achieving a 117% Increase in Organic Traffic and Higher Conversions with Permar AI

How ciao. the label used Permar AI to grow organic traffic by 117%
September 24, 2024
3 min
Matthias Strafinger
Founder of Permar AI
Header image
117%
increase in organic traffic
17.3%
boost in conversion rate
24%
growth in direct sales

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Overview

Ciao The Label is a sustainable vacation wear brand specializing in boho dresses for women. The brand prioritizes eco-friendly materials and ethical production. Their designs combine style, comfort, and environmental consciousness.
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Challenge

ciao. the label, a sustainable vacation wear brand specializing in boho dresses for women, needed to improve its online visibility and increase direct sales. Despite offering high-quality, eco-friendly products, their website struggled to attract organic traffic, and the conversion rate on product pages was lower than expected.

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Solution by Permar AI

Permar AI optimized the on-page SEO for ciao. the label by refining product descriptions, adding relevant keywords, and improving metadata for better search engine rankings. We also enhanced the structure of product pages to create a more engaging user experience, with a focus on clear calls to action and faster loading times.

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Results

  • Increased Organic Traffic: Through optimized SEO strategies, ciao. the label experienced a 117% increase in organic search traffic, attracting more potential customers to their site.
  • Higher Conversion Rate: By improving the product pages, the brand saw a 17.3% increase in conversion rates, turning more visitors into paying customers.
  • Growth in Direct Sales: The combination of enhanced visibility and better product page performance led to a notable increase in direct sales, helping ciao. the label grow its customer base and boost revenue.


Thanks to Permar AI’s SEO optimizations, ciao. the label was able to increase both traffic and sales, ensuring that their unique boho dresses reach a wider audience.

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