For 2024, it would appear as though most marketers have a single question: is SEO worth investing in anymore?

SEO is, besides paid advertising and social media, one of the three main marketing channels for eCommerce brands. And it's the marketing channel that is directly linked to your website. Consequentl...

One of the most important topics that eCommerce brands should discuss is SEO. I always say Google Ads is like renting a house and SEO is owning it. Of course SEO is a long term strategy, but you sh...

The truth is that too many businesses have been focused on a ton of SEO metrics that look really nice but aren't driving results at all. Today, we weed through the noise and show you exactly which ...

In the dynamic landscape of eCommerce, Average Revenue Per User (ARPU) stands as a pivotal metric that reflects the financial performance and health of a business. ARPU measures the revenue generat...

In the bustling world of eCommerce, tracking key performance indicators (KPIs) is essential for understanding business health and driving growth. Among the myriad of metrics available, Average Reve...

Renowned psychologist Robert Cialdini identifies Authority as one of the seven Principles of Persuasion, emphasizing the importance of trust and expertise in influencing choices. When faced with co...

Conversion rates are important for assessing your business. But comparing your rates to industry standards can be tricky. This is due to things like SEO traffic, pricing methods, and paid traffic. ...

Learn how you can leverage product images to increase your conversion rate.

The above the Fold section is the most important section of your web page. Learn how you can optimize it.

A/B testing, also known as split testing, is a method used by businesses to optimize their websites and boost conversion rates. This technique involves comparing two versions of a webpage to identi...

In the digital realm, website optimization is a crucial process. Website optimization is about making a website better for users and for search engines. This means improving things like content, de...

A listicle page presents information in a concise list format, making it easy for readers to quickly grasp the main points on a specific topic. These pages are versatile, serving purposes in both s...

In our data-driven marketing world, it's key to ensure your campaigns are effective. You might consider using paid traffic for your homepage, but this might not always yield the best outcome. This ...

An advertorial is a form of advertising that blends editorial content with promotional messaging to convey information about a product or service in a persuasive and informative manner. Advertorial...

A landing page is a dedicated web page crafted to compel visitors into taking a desired action, such as making a purchase or providing their contact details. Instead, it's advisable to create speci...

An advertorial, essentially a hybrid of informational content and promotional messaging, serves as a dynamic landing page capable of seamlessly engaging and persuading potential customers. In this ...

An advertorial is a form of marketing that utilizes paid content designed to resemble editorial content within a publication. They present information about a product, service, or brand in a format...

In this blog post you are going to find out why bundle pages are a win-win for both sides - the customer and yourself as a brand - and we show you a best practice of a high converting bundle page ...

In the competitive world of eCommerce, every click and interaction on your website is an opportunity to convert a visitor into a customer. Follow these steps, and watch your conversion rates soar ...

Black Friday can be described as the Champions League final of eCommerce. We show you how to be optimally prepared for Black Friday 2023...

Why you should never use your Home Page as a Landing Page for Paid Media...